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Social Experience

"Shoot My Truck"
"Downright viscerally violent" that was the impetus for giving fans a taste of Twisted Metal in the real world. “One thing we talk a lot about doing is trying to prove and promote what our actual products and experiences are, and the idea [for “Shoot My Truck”] came somewhat naturally,” says Director Eric Binch. “This definitely is not your typical game launch or promotion, but it feels so right for the genre, the game, and the audience.”
Case Study
World Record Events:
Little Big Planet campaign wins 8 Guinness World Records


John Carter: Banners and Microsite
THE INCREDIBLE HULK:
SMASH GAME


SOCOM 4
DEATHRACE 2000

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